Frequently Asked Questions

What about start-ups on small budgets?

Having started a nonprofit myself, I recognize extra money to spend on marketing early on can be very difficult.  If you are in the situation of having time but not as much financial resources, I recommend investing in one or more Brand Strategy Sessions. I will teach you how to accomplish some of these marketing strategies yourself until you are off the ground and able to hire someone to take it from there!  You can find options here that are cost-efficient to get you started!

How does Brand Strategy work?

Brand Strategy Sessions are hour-long strategic meetings in-person or virtual to create clarity in your direction and marketing. Each session focuses on a specific topic that is a piece of your marketing strategy. When I started a business, I felt scattered between my mission, logos and colors, and how to connect to customers. The biggest questions I had were:

How do I put all these pieces in order and tie them together into a cohesive brand? What are the most important pieces for my brand and marketing?

These sessions cut out the questioning and create confidence in your brand through a step-by-step process. For breakdowns of sessions, see here.

How can I be sure I’ll maintain my brand integrity?

My goal with each client is to determine their unique brand and all the many ways we can express that brand to customers.  My goal is not to make your style match mine. I’m here to help clarify your brand so it sticks out among competition and is memorable to your customers.

How are your web designs different? Can’t I just use social media to sell?

Websites consistently out-perform social media when it comes to driving sales. A customer wants to get to know your business and whether it solves their problem. A landing page with a strategic sales funnel is the best way to accomplish this.

Not every web design is created equal when it comes to converting browsers into buyers. Some sites are focused solely on spectacular images and artistic design. This can be amazing art but often lacks clarity in solving the customer’s problems. Websites frequently underutilize the power of words by giving basic details of what they offer (or giving lack of details!) and concluding with a “buy my product” approach.

I build clear Squarespace websites that present customer solutions in a strategic approach that walks the buyer through their decisions with clarity. Bringing together your brand strategy and personality, my web design and copywriting for your company will deliver solutions to your client that are clear, honest, and captivating. This will strengthen your brand, create trust, and produce action from customers.

What experience do you have?

I started out like many new businesses, not knowing how to market my start-up.  I had to learn through trial and error, which can be pretty brutal due to the amount of time it takes.  Eventually, I gained education (through Thinkful) and started working with other small businesses. 

Before marketing, I worked in nonprofits, the health industry, maintained a blog, and I even wrote for a religious research organization, giving me a lot of insight into various sectors.

You can find some of my marketing work here.  The ability to channel a brand and create content is one of the things I find the most fun about marketing.

I’m not sure you offer what I need.

Don’t see the service you are looking for?  I would still love to connect to see how I can help and if best, how I can refer you.  I believe every business can thrive with the right team. I want to make sure you have the right people in your corner!